How board, advisory and C-suite appointments with equity work
A growth company needs a capability it does not have. An investing non-executive director, adviser or C-suite executive, full-time or part-time, wants a seat and a stake. We make the introduction, the company sets the brief, and they set the ticket, from £25k to £1m.
How does a director, adviser or executive get a seat with equity?
Four steps. You register free and set your sectors, the seats you would take — non-executive, advisory or C-suite — and the ticket you would invest, from £25,000 to £1m. We match you to companies asking for that. You stay anonymous until both sides accept. Then you invest and take the seat.
- 01
You apply and set your ticket
You list your sectors, your board and operating experience, whether you want a non-executive, advisory or C-suite seat, and the amount you would consider investing, from £25k to £1m.
- 02
We match on capital as well as expertise
Companies tell us the seat they need and the investment they expect. We weigh your ticket alongside your sector and board experience.
- 03
The introduction stays blind until both sides agree
You appear as an anonymous investing director until there is mutual interest. Identities are revealed only when both sides accept.
- 04
You invest and take the seat
Terms are agreed directly between you and the company. You invest, join the board or advisory bench, and get to work.
How does a company hire a non-executive director, adviser or C-suite executive who invests?
Three steps. You brief us on the capability your next eighteen months need and the investment you expect alongside the seat. We run the search on a fixed fee from £6,950 and return five ranked candidates within 21 days. You appoint, and the investment follows.
- 01
You tell us the gap and the investment ask
The capability you are missing for the next eighteen months, and the amount you expect the appointee to invest.
- 02
We run the search on a fixed fee
Board search from £6,950 excluding VAT, with a shortlist of ranked candidates and a stated timeline. No percentage of funds raised.
- 03
You appoint, and the money follows the seat
You meet the shortlist, appoint the non-executive director, adviser or C-suite executive you want, full-time or part-time, and they invest alongside the appointment.
How do you become a non-executive director?
You become a non-executive director by evidencing what a board needs: profit and loss ownership, a deep functional specialism, or a prior exit. Register free with us, set your sectors and the ticket you would invest, from £25,000 to £1m, and we introduce you to companies asking for exactly that.
What is the difference between a non-executive director and an adviser?
A non-executive director holds a statutory board seat, with legal duties under the Companies Act and personal liability alongside them. An adviser has a contract, not a seat: no vote, no filing at Companies House, no fiduciary duty. Advisers are quicker to appoint and easier to bring to an end.
Can a non-executive director invest in the company they advise?
Yes. A non-executive director can invest in the company they advise, and many do. The company must handle the conflict properly: disclose the interest, record it in the register of interests, and take the director out of the room for any decision touching their own shareholding.
Do you need D&O insurance as a non-executive director?
In practice, yes. Directors and officers insurance covers your personal liability for board decisions, and a company indemnity alone may not pay a claim if the company cannot. Ask what cover is in place before you accept the seat, and see it confirmed in writing.
Why a director, adviser or executive who invests behaves differently
An adviser paid a day rate is judged on attendance. A director who has put in £25k to £1m of their own money is judged on the same outcome as the founder. It changes what they ask in a board meeting, what they chase between meetings, and how they behave when the numbers are bad.
How long does an appointment take, and what does it cost?
Directors join free and can pay for a membership tier if they want deeper access. Companies pay a fixed search fee from £6,950 excluding VAT, or £750 for a board gap diagnostic first, credited in full against the fee if they go on to appoint through us.
Introductions only. We do not provide investment advice.
Guides
- Should a non-executive director invest in the company?
How a director invests in their own board's company without creating a governance problem, and what has to be declared and recorded.
- Advisory shares: vesting, cliffs and what to negotiate
Carta puts the median pre-seed adviser grant at 0.21%, not the 1% most guides quote. What UK advisers should check before signing.